A business without a sign, is a sign without business.
Do you agree or disagree?
Advertising does work, maybe not as well as we would like it to work but then again, who is doing the advertising,... branding,... research and marketing, etc.
Marketing your brand starts with your logo, the whole look and feel about your company.
All of this needs to be carefully reviewed, you may want to take a closer look at your competitors and their branding chose before you go out and order something just to get off the ground.
Well established companies have hugh budgets, even departments to make there campaignes a success.Unfortunately small business have not got this luxury, therefore it is imperative to start right, first time.
Some designing firms charge thousands and even hundred thousands for their services,as ridiculous as this might sound, with the proper marketing strategies in place sometimes turns out to be a great investment
Step one:your company name
less in more:
- It is not always wise to have a busy logo or name,
- the name must compliment the business
- it should be easy to pronouns and the fonts used should be clear to read
- the colour should be attractive yet soft
- the background colours must not clash with the wording, lettering or graphics
and the amount of colours to be used.
Consider the printing,
the more colours more money.
stationery, if you thinking of having this done in the future,
Letter heads, Quotations books, invoice books, complimentary slips,
company uniform, staff protective gear, shop advertising, vehicle branding, community papers, magazines, medium signs, billboard signs and websites to name a few.
Your choice at the end of the day will determine your branding cost,
First impressions count,
You might not have the resources now but invest in quality and spend a bit more if you have to, your propects, potential clients will associate this with a quality product or service you supply.
The Basic Branding required by Small Businesses in Modern times;:
- Business cards
- e-mailing lists
- website
- Blogs
- vehicle branding
- advertising boards: consist of corex boards (estate agent boards) or chromadek boards
(Mild steel plate) popped to steel frame, fix to poles.
A Fact:
For every hundred businesses that starts out with great goals and great expectations, only four survives after four to five years.
If Being creative is not your strong point, just send us an e-mail and we'll gladly
assist in designing the right look and feel for your business at a price that suites your pocket.
Remember! Advertising does sell, but how well it sells depends on You .
http://tyronsigns@iburst.co.za/ or tyronslist@gmail.com
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